eMarketSouth Blog, Savannah GA

When to Think about Rebranding

There are a lot of different reasons to rebrand a company, but really researching out whether you REALLY should or not might take some work.

How Updated is Your Store’s Window?

Thanks to technology the way we do business has changed over the past few years. Businesses present themselves to their customers in vastly different ways than they did 50, 10, and even 5 years ago. They say change is good.

Net Neutrality.  Fight For It!!

Who's controlling what you see on the internet? Well, for now YOU are. But what if I told you that could change? Well it's happening and if we don't do something about it, companies like Verizon, Comcast, AT&T or Time Warner may be able to limit the content you may access. Or worse....start charging ridiculous fees!

Who’s Dominating the Mobile App Market?

Written by Ellisia Jesnes

So I've been kind of holed up for the last week or so in mobile app land. Why?  Well, I'll be honest...it's a lot to digest. Truthfully, I actually like reading this stuff.  I’ll sit down to an article someone forwarded, which links to another, and then another, and then before I know it, 3 hours have gone by and I’ve ingested 25 “expert opinions.”  Meanwhile, forming my own and I just get carried away because I want to know all the details.  A relative sponge for tech-junkie information, you might say.  I soak it up, and then squeeze it out to the masses.  Call me a nerd if you like….it’s ok.  Nerd is the new Cool anyway.

“The Best” Website Developer in Savannah

Savannah Magazine’s “The Best” awards have become the premier award presented to businesses in the Savannah Area. Celebrating their 10th year in 2010, awards are presented to businesses and individuals in six categories and are voted on by the readers of Savannah Magazine.

The Dos and Don’ts of Social Networking

Social Networking and Advertising is not the same thing. Too often, businesses mistake Social Media websites as traditional marketing platforms. If you are interested in getting the most out of your Social Networking efforts, read on. eMarketSouth has assisted many companies in getting exposure on Social Networking websites. In our experience, the Golden Rule in Social Networking is: Ask, Help, Connect, and Listen.

eMarketSouth Welcomes New Clients

eMarketSouth is proud to announce a new partnership with Office Logic Inc. Office Logic Inc., formerly COMDOC, has historically provided services of IT networking, website design, as well as hosting and email services. With a new company identity, Office Logic Inc will narrow its services to IT networking and office equipment management.

QR Codes: The New Bar Codes

An exciting new way of accessing data is popping up in the United States and eMarketSouth has the scoop. New 2-dimensional codes are likely to become more and more popular for tracking goods and receiving information through high speed decoding.

How to Create Standalone Edit Forms in ExpressionEngine 2.0

Unfortunately in the latest version of EE 2.0 (2.0.1 Build 20100121 as of this writing) the SAEF core files are incapable of supporting edit functionality... this post will show you how to correct that shortcoming (and hopefully the core hack required here will be implemented in some future version of EE).

Good Work = Swiss Chocolate

We take pride in achieving the expectations of our clients to the best of our ability. We like to believe that a business relationship is more than just signed contracts and billable hours.

Do Your Potential Customers Know Who You Are?

Ok, so you have a fabulous website (because we made it for you) and you are getting a lot of traffic. But how well are you letting your potential customers get to know you?

What is SEO?

While this is not a new term, it certainly is hard for many people to get a grasp on an actual definition. SEO stands for Search Engine Optimization, but what is it exactly?

Facebook: Everyone Else is Doing It, Why Aren’t You?

Chances are if you aren’t on Facebook, you know someone who is. It has rapidly become the number one social networking site, passing MySpace. You can post photos, reconnect with childhood friends, view videos, and blog. But you can also use it as a tool for your business.

Key To Savannah

eMarketSouth has been busy lately! In addition to making sure our clients’ websites are functioning, profitable, and well, darn good looking, we have also created and launched Key to Savannah. Key to Savannah is a comprehensive website about well, Savannah.

Hurricane Season is in Full Swing… Are You Prepared?

It seems like we just got through wondering about Fay, now we have Hanna, Ike and Josephine out in the Atlantic. It doesn’t look like we’ll have a boring September, to say the least.

Happy Tropical Storm Day

For many years, we’ve watched storms brew in the Atlantic, always saying “it won’t even bother us.” Well, the funny thing about Mother Nature is that she strikes when least expected.

Spring & Summer… the Relocation Seasons

The real estate market is starting to pick up in our area and I believe it is the season for relocating. Typically spring and summer are the best times of year to plan a relocation or house purchase.

Effectively Use Your Website and Blogs to Attract and Retain Customers

Your website is your greatest selling tool and should be an investment that you commit to more than just one time. The “if you build it, they will come” does not work for online marketing. You can’t just build a website and wait for business. So how do you get people to you?

Going Green: It’s not just about your aluminum cans anymore …

The phrase “going green” was once considered a catch phrase for environmentalists who liked to recycle paper and cans. But today, most industries are making sure they show their clients and consumers how “green” they can be.

SEO Philosophy by Winnie the Pooh

“You can’t always sit in your corner of the forest and wait for people to come to you … you have to go to them sometimes.”

Ode to a Real Estate Publisher

It should be said, that I love all our clients equally, like a mother to her children. However, one particularly stands out in my mind as a pleasure to service and that is Sands Publishing.

Spires Gibson … the newest addition

We have a new account executive at eMarketSouth, Spires Gibson but you can call him Spy. (for those of you wondering … Spires is a family name) Spy comes to us from the Statesboro area where he was raised and attended college.

Taking Business Networking Online

It seems each week in Savannah there is a business networking opportunity of some sort, and many on the same day. As a business executive or entrepreneur, how can you possibly attend each and every one?

The Disappearance of John and Liz Calvert

A local couple disappeared last Monday,March 3, from Harbor Town in Hilton Head. Not just any couple but John and Liz Calvert. Let me tell you a little bit about the past week and the two beloved friends who are missing.

Bloggers Rule the World

Well, maybe that’s not completely true, but read a number of blogs and you might start to see the power they hold. In a lunch lecture I attended yesterday, the speaker, who owns her own PR firm, admitted that bloggers are evil creatures, often causing havoc for her clients.

The Cranes have Come to Town!

If you have been in the Savannah area for any length of time or on the east coast recently, you know that the fastest growing port is right here in our very own backyard.

Location, Location, Location

Location, location, location that has always been a catchphrase in real estate and it holds a great truth. I have just returned from the island of Grand Cayman and can we talk about location?

Social Networking Sites Are Bridging the Generation Gap

I can remember when my mom and dad and their friends would call me for computer help on a regular basis. My favorite story was my junior year of college when my mom called me to come home to Tybee because the sound was broken. I drove over an hour from my apartment in Statesboro just to turn on the speaker.

My Blogsavannah Uncon 08

We attended the Blogsavannah Unconference last Friday. I was very impressed with the facility and felt like such a hip geek with my new macbook and wireless internet.

BlogSavannah UnCon 08 in Review

On Friday, we attended the second annual BlogSavannah UnConference. I was very critical of the event last year, mostly due to the cold building and one person who refused to let a presenter present.

Rich Website Content Makes Cents

When you are visiting a website, you’re looking for information because of something that interested you. The same goes for your clients. Take a look at your website. How much are you telling about your company or organization? Will visitors know how your business got started, the exact services you offer, or what other people think? When you are reading through your website, are you intrigued and want to read more?

Your Domain Name - It’s Not Just for Your Friends

Your domain name is just as important as your home address. You have house numbers on the curb, your mailbox, or somewhere visible to make it easy for emergency services to find you. Your domain name should be just as easy.

What Does Your eMail Address Say About You?

Your email address. For many, it is a lifeline for their business contacts. But the address you have printed on your business card and literature says more about you than just how to make contact.

Twas the night before Christmas. . .

and all through the web, people look at the sites to see what was said. The keywords were nestled, all snug in the code; while servers were whirling to carry the load. People shopped with their cards and emailed their friends and wondered what happened to pencils and pens.

Making the Right Investment in Online Real Estate

Real estate. One of the most valuable assets you can own. It’s all a matter of location, location, location. The same goes for online real estate.

What a Website Can Do for Your Non-Profit

There is no greater feeling of giving back to the community. But with so many non-profits, how do donors choose who gets their donations?

Celebrate Computer Security Day…by trembling in FEAR!

Not really... Computer security really can be a scary thing, but don’t let it create unhealthy habits in you. I mean, it really is okay to click on SOME links on the internet.

The Hurricane Season that Wasn’t

Once again, good ole Savannah has been spared the wrath of hurricane season. After the chaos of evacuation in Hurricane Floyd in 1999, we all realized so much more needed to be done proactively to prepare ourselves in the event of another evacuation. While CEMA has done their parts, we did ours with the creation of CoastalStorms.com.

Featured Client - Lazard Dana

Lazard Dana was founded in 2002 through the merger of two of Savannah’s most prominent accounting firms: Lazard, Curlee & Company and Arthur Dana & Company.

What Can Podcast Do for You?

You’ve heard all the hype about podcasting, now we’re going to explain why it can be an added value for your clients and customers.

Adding Video To Your Website Might Be Easier Than You Think

I can’t count the number of times I was forced to download various video players, before viewing the content I wanted to see, and then AFTER downloading, I was sometimes rejected because I was on the “wrong platform” to be able to see the content.

Protect Your Kids

When you have kids, it seems this time of year you go into over gear in keeping them safe. You carry around gallons of hand sanitizer in hopes of keeping them well.

Keeping Your Clients Informed via eNewsletters

Your company has a great new service available for its clients. You recently promoted a long-time employee. You changed locations or phone numbers. How do you let your clients know in an efficient manner?

Featured Client: Buy Local Savannah

Buy Local Savannah has been a partner and client with eMarketSouth since before my time. There is a long history of these companies working together because local business is what Buy Local Savannah is all about.

Are YOU Ready for Black Friday?

Ah, the holidays are here again… which means long lines at the mall and super stores, traffic rage, and trying to fulfill all those wish lists.

Real Estate Manager

Oh to work in the real estate industry these days... Yeah, we’re sympathizing with you publishers, brokers and agents.

National Philanthropy Day

Doing good for others should be its own rewards. But when a business gets involved, it can mean even more. Choosing to establish a partnership with a non-profit organization can boost your comporate image and sales. Here are a few examples.

Introducing An Old Friend

When a company comes to us, hoping that we can not only create a website but also create an entire identity from scratch, I am eager to pull out pen and notebook and start sketching.

Behind the Scenes … Jack Scott

One of the company’s partners and master programmer, Jack Scott, is the brains behind the scenes.

Honoring Those Who Serve

Today is a special day for us to take reflection and honor the men and women who have given of their time and their lives to protect our freedoms. We probably all know a Veteran in our own lives, but how much thought have we given to their actual sacrifices?

Friends Don’t Submit Friends to Spam

It’s a matter of courtesy. If someone you know asks for a friend’s phone number, you don’t give it out without first checking with the friend, right? But how many of us have ended up on email lists without having ever asked to be?

Featured Blog … southernmamas.com

Today's featured blog is http://www.southernmamas.com by Anne Hart. Check it out! Anne Hart is a contributor for the Savannah Morning News. She is married with a child and wants to develop a website for southern moms to visit and find useful resources, parenting tips and family friendly area events.

Website as a Business Card?

One of the first marketing tools for promoting your business should be a professionally designed business card. Right? Absolutely right. However, there is a new business card in town … the website.

Should you blog about your business?

If you don’t, someone else will. Believe it or not, there are people who make their living writing blogs about businesses. And there are thousands others who look for these blogs to express their opinions of services and experiences… not always positive.

The Top 3 Home Buying Mistakes

Knowing the type of mortgage you are best suited for is the first step in having your dream home. Because buying a home is a huge undertaking, having the basic understanding of any agreements you sign gives you the power to make the best decisions.

Exploring Condos

Condos are easy to maintain. In a condo, you will most likely not have to worry about the grounds or the exterior of the structure.

House Hunting in the Fall

Your preferred location needs to be thought of in several ways. Are you comfortably close the places you frequent … work, school, other family members? Is the neighborhood old and established with mature landscaping or is it new and trendy?

Top 5 Ways to Increase Your Website’s Traffic

Ok, so you have a website. Now everyone in the world can find you, right? Not exactly… Different search engines have their own methods of returning search results. Your focus needs to be on quality traffic to your website, not necessarily quantity.