At eMarketSouth, we know a good thing when we see it. That’s why when we launched KeytoSavannah.com, we also created a Facebook component. We realized that Facebook allows us to reach many more people when launching a new website. And best of all, it’s free.
Here’s how it works: You designate one person to create an account. Our fabulous Alicia was delegated the task. Alicia created an account, and we all added Key to Savannah as a friend. Then our friends became friends, and then their friends, and before you knew it, over 1,000 people knew about our new website.
While we use Facebook to generate interest, we don’t give everything away. We put teasers to get people to our main website. When we launch a new feature or add a new blog, Alicia makes a note of it on Facebook and invites everyone to come take a look on the main website.
Having friends is great, but Facebook thinks you shouldn’t have more than 4,999. That’s why there are Group and Fan pages available. There (currently) is no limit to the number of people who can join, and the pages also provide a discussion board to facilitate discussions between members. So when do you use a group page vs a fan page? Paula Deen should have a fan page; everyone else should have a group page. But make sure you have someone who will keep it current. It’s not a thermostat; you can’t set it and forget it. People will only stay as interested as you keep them.