Guidestar.org complies information on more than 1.7 million non-profits. That’s a lot of competition. But you can edge your way to the top if you are taking advantage of your organization’s website.
Each year, I conduct a workshop through the Georgia Center for Non-Profits on how non-profits should utilize their website to the greatest advantages. Many have used a start-up template site, such as those offered through Yahoo! GeoCities or Go Daddy. The problem is ultimately, you get what you pay for. If your website does not capture your visitors in the first 10 seconds, you have no opportunity to capture their donations. While it may be better to have something than nothing, visitors with a bad first impression are less likely to return again.
As a non-profit, you need to effectively and concisely explain who you are, what you are doing, and how you are benefiting your local community. Don’t welcome visitors with depressing images. Give them something positive to read through, reflect upon, and then donate. Are you allowing visitors to donate through your website? If not, you are really missing out. CoastalPetRescue.org had a visitor from Indiana read a story online about a dog needing $5,000 in orthopedic surgery and left them a $1,000 donation through their website. It really is that simple.
So what are you to do? Lucky for you, we at eMarketSouth have experience with non-profit websites and can offer you solutions to facilitate communicating your mission to the online community. Give us a call today and let us show you how your organization can further its mission with a strong online presence.