When to Think about Rebranding

There are a lot of different reasons to rebrand a company, but really researching out whether you REALLY should or not might take some work.

It may not be that you need to rebrand at all, it may just mean you need to restructure your company a little differently.  For example, the guy down the street might have a similar logo to yours, but gets more business.  You think you need to rebrand because he’s getting more sales. When really he may just do business different or better than you do.

Most Importantly: Make Your Team and Your Clients Happy

Find out if your team is really happy or not.  Find out what they know, and what they don’t because as we all know – knowledge is power.  The more they know about how to perform in your company, the better they will do at their job.

Do a survey with your clients.  What they think your company could improve on, what they think you’re doing well, and what they absolutely can’t stand.  This will help A LOT in knowing what to fix in your company, making your clients happier and your bank account bigger.

Reposition Yourself

Even though the trends right now tend to go more vintage, it doesn’t necessarily mean your business has to look vintage.  Do some brainstorming.  Write down what you think about your brand – better yet have someone else tell you (you’ve been married to that thing forever).  Is it old looking?  Does it give the message you want it to (maybe it once did, but now you’ve changed)?  What do you want it to say?  Do people associate your brand with something else?  Figure out how to tell people that you are different, without actually saying it.

You're Sales Team is Embarassed

This is an easy one.  If your sales team (or really anyone) is hesitant on sending potential business to the website, or giving them a business card because of the way it looks.  It’s like turning something into your teacher, knowing you did a terrible job on it.  THIS would be a GREAT reason to rebrand.

Conclusion

There are multiple reasons you may want to think about rebranding, and this is only a few of them.  So make sure to do your research first.  Like we said it might be that you just need to reteach your team, to regain the trust of your clients.  Or it could be people just don’t perceive you the way they used to since there’s new fish in the pool.  And it could be, although we all hope it’s not the reason, your team is embarrassed of the company they work for.   

 


  • Super!!

    Jake commented on
    May 5,2017 at 2:38PM
  • for better pool maintains you need right pool cleaner such as these robotic https://best4yourhome.com/best-robotic-pool-cleaner/

    Melisa commented on
    May 5,2017 at 2:44PM
  • Re branding has become very popular in these days and we all should get some knowledge about it. The topic of this post is very interesting which is about when to think about rebranding.
    Buy heavy duty tarpaulin sheet in UK

    Mark commented on
    Jun 25,2018 at 3:19AM
  • youjuzz com https://bereavedparentsawarenessmonth.info/prone-hub

    AnnaKl commented on
    Jan 13,2019 at 2:39AM
  • うわー!!返信いただいた!!!
    youjzz com http://adscompany.info/helix-studios-free-videos
    pornhyb http://adscompany.info/teen-webcam-masturbation
    pornhbu http://adscompany.info/allysin-chaynes-tube
    tubegalore http://adscompany.info/gorda-dando-cu

    awrelluch commented on
    Jan 18,2019 at 4:17PM
  • うわー!!返信いただいた!!!
    ghettotube
    http://modifterbaru.info

    awrelluch commented on
    Jan 28,2019 at 10:03AM
  • These are some great recommendations.  I am going to think about putting some these suggestions into use at https://indianapolispaintingguys.com

    Terry commented on
    Mar 1,2019 at 3:12PM
  • These are some great recommendations.  I am going to think about putting some these suggestions into use at http://www.emarketsouth.com/

    Jim Norton commented on
    Mar 22,2019 at 10:53AM
  • Thank you for the great article, I learned a lot about rebranding.
    granny horror game online

    Alex Jacob commented on
    Mar 25,2019 at 7:23AM
  • ???????,??????????!  <a >.</a>

    Vortexjak commented on
    Mar 25,2019 at 9:37AM
  • I enjoyed over read your blog post. Your blog has nice information, I got good ideas from this amazing blog. I am always searching for this type blog post. 192.168.1.254

    malkova mali commented on
    Apr 3,2019 at 3:11AM
  • Nice article! Thank you for the information about rebranding.
    Plumber

    Rheed commented on
    Apr 12,2019 at 7:30AM
  • Awesome post, I am definitely going to follow your blog. Event Planner Ft Lauderdale

    Joshua A. Price commented on
    Apr 30,2019 at 1:19AM
  • うわー!!返信いただいた
    binäre optionen roboter https://www.youtube.com/watch?v=4TFwEylwiow

    awrelluch commented on
    May 5,2019 at 12:39PM
  • うわー!!返信いただいた
    binare optionen 60 sekunden signale, binare optionen 60 sekunden http://www.youtube.com/watch?v=GtcsWIUojEk

    awrelluch commented on
    May 5,2019 at 4:37PM
  • Some really nice and useful info on this web site, also I conceive the design and style holds good features. www.orlandotreesolutions.com/winterpark

    casseverhart13 commented on
    May 8,2019 at 3:58AM
  • Cool. can I share this post to my blog? I’d appreciate it. Cheers! Sioux Falls Movers

    Ronald M. Lynch commented on
    May 15,2019 at 11:39AM
  • Businesses often need to rebrand, and it can be a result of many reasons, including international growth, new management, a bad reputation or an outdated image. Whatever the reason, it’s important to create a stellar brand that people will remember. Because of internationalization, Raider changed its name to Twix.
    Czarina | concrete contractors charleston sc

    Czarina Smith commented on
    May 17,2019 at 5:39AM
  • The decision to rebrand is a big one and decidedly one of the most important decisions a company will ever make. The outcome could be superbrand stardom, revenue growth, increased market share. At the same time, the outcome could be anything but a dream. Rebrands can go awry, and fast. Thanks for sharing!
    ddos mitigation tools

    Daniel Perez commented on
    May 24,2019 at 8:27AM
  • Rebranding is a big decision and is very costly.  Been thinking about doing it with <a href=“https://carmelpaintingpros.com”>Carmel Indiana Painters</a> but I am not sure it is the best Idea.  I enjoyed the article.

    Terry commented on
    May 26,2019 at 4:08PM
  • “ind out if your team is really happy or not.  Find out what they know, and what they don’t because as we all know – knowledge is power.  The more they know about how to perform in your company, the better they will do at their job.”
    I find this quite inspiring Garage Floor Epoxy Des Moines.

    Linette Ulner commented on
    Jun 13,2019 at 7:42AM
  • Like we said it might be that you just need to reteach your team, to regain the trust of your clients.  Or it could be people just don’t perceive you the way they used to since there’s new fish in the pool.

    I agree! Yes, indeed!
    <a >vacant home staging</a>

    Camille commented on
    Jun 14,2019 at 11:44AM
  • Great advice for a small business just like us! Jack from home automation London

    Jack commented on
    Jul 8,2019 at 3:38AM
  • http://incrediblesite.club/
    <a >Bona fide</a>

    Almon commented on
    Jul 22,2019 at 12:46AM
  • Very significant Information for us, I have think the representation of this Information is actually superb one. This is my first visit to your site Pet Supplies

    Talha Shahzad commented on
    Jul 23,2019 at 8:43AM
  • Most of the companies rebrands for the reason that they want to set a reputation again.
    Best stocks to buy today

    Horea Kaii commented on
    Jul 25,2019 at 9:59AM
  • Brainstorming is the thing to do where everybody meet their minds.
    Electrical Services of Jacksonville

    Alvin Black commented on
    Jul 25,2019 at 11:29AM
  • Repositioning yourself is the most effective key to a rebranding process.
    roofing contractors near me

    Brielle Luna commented on
    Jul 30,2019 at 12:10PM
  • Proactive Rebranding is better.
    https://cincinnati-seo.org/

    Dennis Davis commented on
    Aug 7,2019 at 9:29PM
  • Kroger also owns private trucks for the swift flow of the merchandise. The company uses its warehouses to store the goodies greatpeople.me

    greatpeople commented on
    Aug 8,2019 at 6:27AM
  • Businesses often need to rebrand, and it can be a result of many reasons, including international growth, new management, a bad reputation or an outdated image. Whatever the reason, it’s important to create a stellar brand that people will remember.

    <a >tree removal kirkland wa; tree trimming kirkland wa</a>

    Camille commented on
    Aug 9,2019 at 12:42AM
  • Rebranding is a nice idea for this. Keep it up! | divorce lawyers dayton ohio

    Kyle commented on
    Aug 15,2019 at 2:09PM
  • Привет красотули.
    Недавно купила в интернете тушь для ресниц Xpress Control 4D, пока в ожидании заказа.
    https://monopoly74.ru/img/s1-gif.gif
    В сети пишут, что тушь ну прям очень хорошая, не знаю может я повелась на рекламу, кто пользовался - расскажите в чем отличие и у кого заказывали, я купила <a >вот тут...</a>
    И вообще стоило ли заказывать или может как раньше к мастеру идти?
    <a >Заказала тушь для ресниц Xpress Control 4D</a> a107_49

    AlinaBELIboom commented on
    Aug 18,2019 at 3:13PM
  • This blog is useful as well as informative. Keep sharing such blogs I really like your posts Generators UK

    Tom Allen commented on
    Sep 2,2019 at 6:20AM
  • I agree that Rebranding requires a lot of work, effort and time. By the way, guys if you’re looking for a team of tree service experts simply call us at (910) 218-8212.

    Jane commented on
    Sep 3,2019 at 7:30PM
  • Rebranding takes a lot of time, effort and also money. So guys if you’re looking for moving company you can directly call us at (405) 400-1350.

    Stanley commented on
    Sep 4,2019 at 9:43AM
  • This will not be an easy task I can say, need a team who can work with this that will come up with new ideas. You can check our services carpet cleaning richmond va for some ideas regarding Rebranding.

    Sandy commented on
    Sep 4,2019 at 11:13AM
  • GreatPeopleMe login is also known as GreatPeople Meet Kroger login (GreatPeople.Me login) and is the official portal where Kroger employees can access data and information related to their employment.
    http://greatpeopleme.today/

    greatpeopleme commented on
    Sep 14,2019 at 1:37AM

say your piece

name

name

name

Remember my personal information

Notify me of follow-up comments?

Please enter the word you see in the image below: