Koko FitClub

Koko FitClub came to us through Michael McClung and his advertising/marketing company, Atlantic Interactive. The developers that had originally been contracted to build the site had failed to deliver anything and deadlines were looming. Being a rapidly growing franchise of fitness clubs across North America, there were a few interesting requirements that the site had to meet: new locations needed to be easy to add, urls needed to be advertising-friendly, visitors needed to be able to find nearby locations quickly, and we needed to be able to allow the people managing the advertising campaigns to perform A/B split testing and track conversions. Fortunately our expertise with ExpressionEngine allowed us to rapidly and elegantly meet all requirements on schedule. Each franchise location can be assigned its own subdomain directly within the CMS... no messing around with DNS or server configuration. Custom maps using the Google Maps API were created to allow users to find nearby locations and driving directions using a familiar map interface. We also allowed for each location to have its own PPC campaign for conversion tracking and reporting purposes.

In Their Words

• " Working with the eMarketsouth team was a real pleasure. They were quick to add value in every aspect of the project. Their ability to understand the business goals of our client and to implement solutions that were smart, simple, and scalable made this a huge win. "

  Michael McClung
  Koko FitClub